For Product Managers
For Marketing Managers
On pain point ranking for each customer segment.
Based on quantitative pain point data not hints.
Listening to them in their own words when they talk about their pain points.
Of customers talking about a specific pain point.
By slicing and dicing customer segments.
By sharing video examples of customers talking about the pain points that you’re prioritizing.
For any segments using the customers’ own language.
With keywords and sentences customers use.
In your website and email marketing.
In depth by listening to them.
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